Lockup
Primary brand display
Family Detail
Identity And Platform Assets
Lockups, wordmarks, favicons, app icons, and compact placements
Role
Use the smallest viable mark for the surface.
Identity assets should solve the placement cleanly. Use the full lockup when there is room. Use the wordmark when the symbol is unnecessary. Use the icon-only/favicons when the footprint is compact and the brand is already implied by context.
Selection order
- Full lockup for formal brand display and collateral headers.
- Wordmark when the context already identifies the brand.
- Icon/favicons for avatars, app tiles, and tight digital spaces.
Always check
- Minimum legibility against the background.
- Whether a light or dark variant is required.
- Whether the surface is identity-led or content-led.
Rendered Preview
Identity assets in context
Use these previews to confirm which mark family best matches the placement before opening the files.
Icon
Compact avatar and platform mark
App Icon
Raster platform icon
Core Files
Approved pack entry points
Use these to get into the right part of the production logo and icon set quickly.
Pack
Family ZIP bundle
Logo pack
Manifest and production lockups
Compact marks
Wordmark and icon-only files
Platform assets